'Makeup For Your Moment' TM Too Promotional, EUIPO Finds

By Tabitha Burbidge (May 21, 2024, 5:57 PM BST) -- An appellate board at the European Intellectual Property Office has refused a U.S. cosmetic brand trademark registration for its slogan "Makeup For Your Moment," agreeing with an earlier ruling that the phrase is too self-aggrandizing....

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