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Suit Says Google Keyword Ads Infringe Trademarks

Law360, New York (May 12, 2009) -- Hoping to secure leverage in a battle against Google Inc., software company FPX LLC has filed a putative class action against the online search giant accusing it of infringing trademarks by allowing them to be sold to competitors as keywords for targeted advertising.

The case, filed in the U.S. District Court for the Eastern District of Texas on Monday, is one of a growing number filed over alleged trademark infringement associated with keyword...

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